Privacy and GDPR
The privacy of our stakeholders is important to us and the Trust takes care to safeguard it. The General Data Protection Regulation (GDPR) requires organisations to process personal data in a transparent manner. Our privacy notices are designed to inform you:
- how and why the Trust uses your personal data
- what your rights are under GDPR
- how to contact us so that you can exercise those rights
Please visit the policies page to view our privacy notices.
Web browser cookies
What are cookies?
Cookies are small text files that are placed on your computer by websites that you visit. They are transferred to your computer, tablet or mobile phone (all referred to here as a ‘device’) through your web browser. They are stored on your device’s hard drive and contain a unique number, but no personal data. Cookies are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site and a more tailored site experience to you.
Cookies we use, including those set by add-ons:
|Google Analytics||Functional cookies||This collects information about how visitors use the website, to be able to compile reports and make improvements to better meet our users’ needs. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. Google Analytics data and privacy information. Opt out add-on for Google Analytics.|
|Google Analytics||Targeting cookies||We use Google Analytics Audience Demographics and Interest Reporting within Google Analytics to further our audience understanding so we can improve our content and user experience accordingly. Opt out of Google’s personalised advertising.|
|Functional cookies||We use Twitter to display relevant feeds on our sites to enhance our content. Twitter widget data such as page visit and browser information is held within the cookie. Twitter also used logged in status information and may tailor content to improve your experience. Twitter privacy information and preference options.|
|Google Conversion Tracking||Targeting cookies||We use conversion tracking to understand user behaviour and to improve our site. The Googleadservices.com cookies help website owners who buy ads from Google to determine how many people who click their ads end up purchasing their products. The conversion tracking cookie is set on your browser only when you click an ad delivered by Google where the advertiser has opted in to conversion tracking. These cookies expire within 30 days and do not contain information that can identify you personally. If this cookie has not yet expired when you visit certain pages of the advertiser’s website, Google and the advertiser will be able to tell that you clicked the ad and proceeded to that page. Each advertiser gets a different cookie, so no cookie can be tracked across advertiser websites. Opt out of Google’s personalised advertising.|
|DoubleClick||Targeting cookies||The DoubleClick.net cookies allow us to serve our adverts online. We use it to understand behaviour and how users arrive at our site and interact with it. There is no personal identifiable information sent in the tag. Opt out option.|
Where the Trust embeds content from social media and other third party websites, some websites may use Google Analytics to collect data about user behaviour for their own purposes. The Trust does not control this. For more information, see ‘How Google uses data when you use our partners’ sites or apps’.
Changes to our cookie statement
Any changes we may make to our cookie statement in the future will be posted on this page.
Data Protection Officer
Diverse Academies Trust
Head Office – Diverse Education Centre
Old Hall Drive